CLIENT
RALLY MONSTER
TYPE
IDENTITY
MASCOT DESIGN
BRANDING
MERCH DESIGN
MASCOT DESIGN
BRANDING
MERCH DESIGN
ABOUT
Rally Monster is a sportswear brand rooted in the energy and rhythm of tennis. The name “rally” reflects the essence of the game—continuous motion, resilience, and the dynamic exchange between players.
The identity begins with a distinctive symbol: a simplified monster head. Designed to be instantly recognizable, the mark balances character and clarity—approachable in personality, yet precise in form. Its minimal construction ensures strong legibility across all scales, from small applications to bold brand expressions.
This core idea evolves beyond a static logo. The monster becomes a living asset—translated into a full mascot system that embodies movement, attitude, and playfulness. It captures the spirit of the brand: competitive yet fun, expressive yet controlled.
The result is a cohesive identity that bridges performance and personality—where sport meets character, and function meets storytelling.
MERCHANDISE DESIGN
Project Credits
Client: Rally Monster
Illustrators: Team Ricksdesign & co.
Design Director: Ricky Setiawan Sutjahya
Photographer: Ricky Setiawan Sutjahya
Illustrators: Team Ricksdesign & co.
Design Director: Ricky Setiawan Sutjahya
Photographer: Ricky Setiawan Sutjahya
