THE BRIEF
We developed many options for the new Zenbu cover menu design in 2022. After rounds of revisions and some delay because of the pandemic, we began sketching and designed a detailed cover illustration to work on. Initially the concept was to make full illustration cover but with the client's approval, we've pushed the idea a bit further by going with full photography session.
The result is truly teamwork, from our side as the creative collaborators and from the client side as the provider and full support. It took quite some time to recreate the scene with our team of food photographer, assistant photographer and 2 food stylists. The whole process for the cover and inset cover took 2 working days, while the other remaining 3 days spent on shooting for the whole menu contents. We believe in this ideas, keep pushing forward and loving the final outcome.
BEHIND THE IDEAS
Walk-through process of the visualization.
Walk-through process of the visualization.
The initial cover concept 01.
The proposed art direction and background colour.
The proposed art direction and background colour.
The final approved cover concept 02.
The final photoshoot was based on this guidelines.
The final photoshoot was based on this guidelines.
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Digital composition before the final composition.
Done with Adobe Photoshop.
Done with Adobe Photoshop.
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BEHIND THE PHOTOSHOOT
Walk-through process of shooting for the cover menu Zenbu with the style of flying food photography. All of these images then cropped and go to the final edit.
TEAM:
ART DIRECTION & FOOD PHOTOGRAPHY:
ricksdesign
SHOWCASE: IG PORTFOLIO
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FOODSTYLIST:
anne foodstylist
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DIGITAL IMAGING:
ricksdesign
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CLIENT:
ZENBU
ricksdesign
SHOWCASE: IG PORTFOLIO
_
FOODSTYLIST:
anne foodstylist
_
DIGITAL IMAGING:
ricksdesign
_
CLIENT:
ZENBU